“Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur…” (Paul Rand). We believe that design serves a very specific function in the world. It is not meant to be a random collection of shapes and colours which are aesthetically pleasing, rather it should communicate the values and feelings of the company / organization which is represented by the design.
There is no shortage of people who offer “design”. Some of them have no further qualifications or experience other than owning a computer with some software. Charisma consists of purely focussed, qualified and passionate professional designers from various backgrounds. Our team is carefully selected and will work closely together to achieve the highest possible standard. We are constantly striving to push the envelope of what is possible in the realm of design.
What We Enjoy
In short: people and organisations. We see beyond offering a service to discovering energy and passion in others. Our core competencies in Design, Marketing, Strategic Leadership, Project Management, uniquely position us to offer synergy between your passion and ours in marketing your organisation. Bad design can never lead to good marketing. Good marketing is made possible when a team like ours encounters a team like yours. The sky then becomes the limit.
On any given project we walk a journey with our clients that sees us quickly becoming partners with a common cause. Your business is our business and this sees us taking an intimate interest through interaction and research that affords us the knowledge of your business required to market effectively. As your agency, we give a fresh outside perspective on selling your products and services, but to both you and us it will always feel like a longstanding team effort.