Effective graphic design does four things. It captures attention, controls eye movement, conveys information and evokes emotion. All design uses three building blocks, visuals, type and negative space. Having found the driving pillars of design we sit down and shut down our computers. The advent of graphic suite and programmes has increased the number of Continue Reading


As we look to keep up with the latest technology and web design practices, it is also good to look at the state of the web design industry in Zimbabwe and be honest about it’s shortcomings. This will allow us to move forward and improve the new websites that we build, making it easier for Continue Reading


I first came across the work of Denis Olenik through the Behance Network (www.behance.net) which is a platform for creative professionals to showcase their work.  His portfolio literally took my breath away. He describes himself as a multi disciplinary designer specializing in business communication services: logo development, signs, corporate and brand identity, brand development, rebranding, Continue Reading


Everyone likes to eat out from time to time, particularly for special occasions. So what helps to keep your customers enjoying your service? And how do you present your restaurant well online? Here are a few pointers: 1. Show the atmosphere and hospitable side of your restaurant. Use warm and inviting images throughout your site, Continue Reading


It is a common misconception that branding refers to your company logo or corporate identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. -‘Jacob Cass’ So here are some definitions: Brand: The perceived emotional corporate image as a whole Corporate Identity: The Continue Reading


The best way to sell a product is to let it sell itself. Often we are not able to have our products on hand to show some one at any given moment. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers need images to interact Continue Reading


According to the Zimbabwe Tourism Authority, 2 239 165 tourists entered the country in 2010 alone, showing an 11% increase on the previous year. These are astounding figures which highlight the value of the tourism industry to the Zimbabwean economy. What we have found from our experience overseas, is that the majority of tourists, especially Continue Reading


As we look to push the boundaries of the design industry in Zimbabwe, outside influences play a huge role in our work and help us to maintain our creative edge. One such influence is the well-known designer and blogger from the UK, Chris Spooner. His design related blog blog.spoongraphics.co.uk has gained world-wide recognition as a resource Continue Reading


So your company needs a website. What do you do? Where do you start? What are the right questions to ask? These are some of things that will typically go through the mind of a business owner or executive when faced with this inevitable milestone: 1. Where can I find a web designer? 2. I Continue Reading


A large proportion of clients who approach me to design a website for their business, haven’t got a professional logo.  Often it is something they haven’t had the chance to put any thought into or they don’t see a particular need for one as the main aim of their website is to present information. A Continue Reading